How to find your target? How to adapt the editorial structure, the pace of a magazine, to the changes in the market? How to change its “face“? How to integrate a website into the communication flow of a newspaper? What’s the best way to make sure the message reaches its target effectively? These are questions which we answer for and with our clients.
Once the optimal media channel mix is identified, be it social media, customer publishing or ATL, we try to maximize impact on the established target and use the feedback we gather to continuously improve the solutions we conceive.